19.Nov.2009 75% of British kids support opt-in system for phonebooks
Research released today shows that three quarters (75%) of Britain’s school children believe that phonebooks should only be delivered to those that ask for them.
The campaign has teamed up with Intuitive Media, award-winning safe social network provider, on their sites SuperClubsPlus.com and GoldStarCafe.net to survey almost 3,000 school children aged 6-14 years old*. The children have voiced their concerns by producing poems, writing articles and drawing pictures that help them to share their opinions on the waste caused by unwanted phonebooks.
Results from the survey also showed that 70% of kids think we are all responsible for climate change while 71% believe that as a nation we produce too much waste.
The children expressed their feelings on the waste caused by phonebooks including
• “Only give phonebooks to those who want them”
• “Stop making phonebooks. Only produce products on demand”
• “Produce less things we really don’t use”
• “Wasting less phonebooks is just a start”
• “Make everyone order a phonebooks each year and specify which one they would like to receive”
Carole Fletcher, MD, Intuitive Media says “This campaign has really caught the interest of the children, many of whom feel very strongly about wasting natural resources. This is one small step that will make a huge difference.”
Dominic Blackburn, Product Director 192.com comments “These findings go to show that this generation is growing up with the internet and simply does not understand the need for outdated media like printed directories.”
To make better use of the millions of unwanted phonebooks in the UK school children are taking part in a competition to make papier mache sculptures and models out of the pages from unwanted phonebooks. The competition will be judged by celebrity green campaigner Dick Strawbridge and the winner will win a prize for their school.
The campaign petition on the Downing St website already has over 6,500 signatures making it the most supported environmental campaign on the petition website.
Support the campaign and sign the petition!
