21.Jun.2010 Yellow Pages: Please stop wasting stuff!
Americans are rebelling against the totally unnecessary waste created by phonebooks, so why aren’t we??? We might not see mountains of directories like the one below in the UK but you do see them piling up at the entrance to flats and strewn down streets.
The directory publishers in the UK argue that people can opt-out if they want to by contacting each directory publisher individually, however independent research proves that only 30% of people are actually aware of this. It strikes me that we’re going to have to try a little bit harder if we’re going to reduce the UK’s waste problem – not to mention this unnecessary use of council funds when the government is looking to shave whatever it can.