On the day that the Local Government Association (LGA) kicks off its annual conference, with cost cutting in this ‘age of austerity’ no doubt one of the highest priorities, news comes from the US that Seattle City Council is weighing up its options to address ‘wasteful phone book distribution’.
From implementing a centralised opt-out facility to charging directory publishers a fee for every book it distributes, this City Council has identified that the cost of recycling the directories shouldn’t necessarily be their burden to carry.
It seems now, more than ever, the LGA should put the onus on publishers to ensure directories are only delivered to those people that actually want them. It saves council funds & saves the environment. What are they waiting for?