23.Nov.2010 Do you want your directories back?
What happens when you try to deliver unwanted directories back to Yellow Pages headquarters:
“It’s is a fire hazard that you’re creating here”, said the Yellow Pages Montreal spokeswoman. You couldn’t make it up!
Meanwhile, two directory publishers sued Seattle because they didn’t want to let residents decide if they wanted to receive business phone directories (read the full story). Surely if the directory providers had setup and publicised a centralised opt-in system earlier, the public wouldn’t have felt the overwhelming need to setup one themselves.